Though many digital savvy individuals have been able to navigate entrepreneurship through the digital age, many companies are failing to adapt. More than half of Fortune 500 companies have gone bankrupt or been acquired due to digital disruption. In order to succeed in this digital age, it is necessary that businesses accommodate the new virtual realities. There are three industries where companies have reinvented themselves to stay open: car-buying, grocery shopping, and banking. When the pandemic hit, car dealers had to embrace the disruptive changes and allow car shoppers to complete their transaction without any in-person contact. People would view the car features online and have their vehicles delivered. Grocery shoppers are also downloading new apps to try new services that allow them to buy groceries easier. Places like Target and Walmart, created apps that help navigate people across the store and help them find where everything is. Banks have also seen a double-digit rise in first-time online accounts, mobile deposits, and use of mobile banking when they pandemic hit (Merchant 2021).
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