Many businesses have transformed the brand of their company on social media. Many restaurants have shared beautiful food pics on these platforms to differentiate themselves from their competitors. The best restaurant Instagram marketing goes beyond the pictures to really engage the audience with creative content and compelling brand storytelling. SweetTea is a brand that uses Instagram to highlight its brand story and values. In their bio, they say that they “make food with purpose, from scratch” and they embody this with each picture they post. On TikTok, a user received over 10.8 million followers just by posting videos of him scooping ice cream and making it into a cake. He has received millions of likes on each post and due to the popularity, he decided to create his own ice cream business entitled Catch’N Ice Cream. The name reveal of his business received over 2.7 million likes. Just by posting these videos, he is already guaranteed a lot of customers at the opening of his ice cream store.
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